Stratpoint Partners is pleased to announce the strengthening of its leadership team with two senior appointments, each expanding the firm's capacity to help clients enter and grow in new markets with confidence.

Gonzalo Capriles joins as Director, Internationalization and Market Readiness. An industrial engineer by training and experienced business consultant across operations, supply chain, IT, and international business, Gonzalo advises technical and industrial companies on the operational and commercial execution that market entry turns on. He brings deep knowledge of the SME market and the relationships that move cross-border deals, pairs Lean Six Sigma rigor with genuine relational capital, and teaches business, engineering, and technology at the university level. For Stratpoint, his appointment deepens the firm’s operational bench: clients gain a partner who can pressure-test readiness, sharpen execution, and open the right doors in-market.

His arrival follows the appointment earlier this year of Natalia Rodriguez as Director, Creative Services. A seasoned brand and design leader with three decades of building visual identities for major international organizations, Natalia works across branding, print, digital, and exhibition design. Her craft is translating a company’s positioning into the identity a market actually sees and remembers, always through a structured, goals-first lens. For Stratpoint, her leadership adds a dimension many advisory firms leave to others: clients enter new markets not only with a sound strategy, but with a credible, market-ready identity that earns trust from the first impression.

Together, these appointments reflect a deliberate view of what market entry requires. Growing in a new market is never a single problem. It is operational readiness and commercial relationships on one side, and a credible, market-ready identity on the other. With Gonzalo and Natalia, Stratpoint Partners now offers more senior expertise on both fronts. Clients gain sharper preparation, faster progress in-market, and the confidence of working with an experienced team that has done this before.

Stratpoint Partners extends a warm welcome to Gonzalo and Natalia, and looks forward to all they will accomplish alongside the clients we serve.